Handbook of brand relationships / 
Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors 
 - Armonk, N.Y. :  M.E. Sharpe,  c2009 
 - 424 p. :  ill. 
<br/><br/> "Society for Consumer Psychology"--Cover 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780765623577 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing<br/>Brand choice<br/>Branding (Marketing)<br/>Customer relations
<br/><br/><label>LC Class. No.: </label>HF 5415.55  / H362