TY  - BOOK
AU  - Franzen,Giep
AU  - Moriarty,Sandra Ernst
TI  - The science and art of branding
SN  - 9780765617910
AV  - HF 5415.1255 F726S
PY  - 2009///
CY  - Armonk, N.Y.
PB  - M.E. Sharpe
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Consumer behavior
KW  - Social values
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -