TY  - BOOK
AU  - Roberts,Kevin
TI  - The lovemarks effect: winning in the consumer revolution 
SN  - 9781576872673
AV  - HF 5415.55 R623L
PY  - 2006///
CY  - Brooklyn, N.Y.
PB  - PowerHouse Books
KW  - Relationship marketing
KW  - Customer services
KW  - Management
KW  - Customer relations
KW  - Advertising
KW  - Brand name products
KW  - Trademarks
N1  - Includes index
ER  -