Advertising and public relations research / 
Donald W. Jugenheimer ... [et al.] 
 - Armonk, N.Y. :  M.E. Sharpe,  c2010 
 - 327 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780765624185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research<br/>Public relations--Research
<br/><br/><label>LC Class. No.: </label>HF 5814  / A383