TY  - BOOK
AU  - Kelley,Larry D.
AU  - Jugenheimer,Donald W.
TI  - Cases in advertising management
SN  - 9780765622617
AV  - HF 5823 K444C
PY  - 2009///
CY  - Armonk, N.Y.
PB  - M.E. Sharpe
KW  - Advertising
KW  - Management
KW  - Case studies
ER  -