Kelley, Larry D. 1955-
Advertising account planning : a practical guide /
Larry D. Kelley and Donald W. Jugenheimer
- Armonk, N.Y. : M.E. Sharpe, c2006
- 156 p. : ill.
Includes bibliographical references and index
0765617307
Advertising
Advertising--Management
Advertising campaigns
HF 5823 / K444A