TY  - BOOK
AU  - Kelley,Larry D.
AU  - Jugenheimer,Donald W.
TI  - Advertising account planning: a practical guide 
SN  - 0765617307
AV  - HF 5823 K444A
PY  - 2006///
CY  - Armonk, N.Y.
PB  - M.E. Sharpe
KW  - Advertising
KW  - Management
KW  - Advertising campaigns
N1  - Includes bibliographical references and index
ER  -