TY  - BOOK
AU  - Watson,James
TI  - Media communication: an introduction to theory and process 
SN  - 9780230535497
AV  - P 90 W377M 2008
PY  - 2008///
CY  - Basingstoke
PB  - Palgrave Macmillan
KW  - Mass media
N1  - Includes bibliographical references and index
ER  -