Finskud, Lars <br/><br/>
Developing winning brand strategies / 
Lars Finskud 
 - New York, N.Y. :  Business Expert Press,  2009 
 - 104 p. :  ill. 
 - Marketing strategy collection .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781606490433 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Brand name products<br/>Branding (Marketing)<br/>Consumers' preferences
<br/><br/><label>LC Class. No.: </label>HF 5415.3  / F567D