TY  - BOOK
AU  - Finskud,Lars
TI  - Developing winning brand strategies
T2  - Marketing strategy collection
SN  - 9781606490433
AV  - HF 5415.3 F567D
PY  - 2009///
CY  - New York, N.Y.
PB  - Business Expert Press
KW  - Advertising
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Consumers' preferences
N1  - Includes bibliographical references and index
ER  -