TY - BOOK AU - Hill,Mark E. TI - Marketing strategy in play: questioning to create difference T2 - Marketing strategy collection / Naresh Malhotra, editor SN - 9781606491492 AV - HF 5415 H544M PY - 2010/// CY - New York, N.Y. PB - Business Expert Press KW - Marketing KW - Creative ability in business N1 - Includes bibliographical references and index ER -