Czinkota, Michael R. Principles of international marketing / Michael R. Czinkota, Ilkka A. Ronkainen - 9th ed. , international ed. - Australia : South-Western, c2010 - 693 p. : ill. (some col.), col. maps Includes bibliographical references and indexes ISBN: 9781439041376 Subjects--Topical Terms: Export marketing LC Class. No.: HF 1416 / C946P 2010