Stratten, Scott <br/><br/>
UnMarketing :  stop marketing. start engaging / 
Scott Stratten 
 - Hoboken, N.J. :  Wiley,  c2010 
 - 256 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470617878 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing<br/>Viral marketing
<br/><br/><label>LC Class. No.: </label>HF 5415.55  / S772U