Mathieson, Rick The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson - New York, N.Y. : AMACOM, c2010 - 282 p. : ill. Includes bibliographical references and index ISBN: 9780814415726 Subjects--Topical Terms: Branding (Marketing)Internet marketing LC Class. No.: HF 5415.1255 / M373O