Joseph, Jim  1963- <br/><br/>
The experience effect :  engage your customers with a consistent and memorable brand experience / 
Jim Joseph 
 - New York, N.Y. :  AMACOM,  c2010 
 - 222 p. :  ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780814415542 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand loyalty<br/>Customer relations
<br/><br/><label>LC Class. No.: </label>HF 5415.1255  / J673E