Batey, Mark <br/><br/>
Brand meaning / 
Mark Batey 
 - New York, N.Y. :  Routledge,  c2008 
 - 257 p. :  ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780805864557 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Product management
<br/><br/><label>LC Class. No.: </label>HF 5415.1255  / B373B