TY  - BOOK
AU  - Batey,Mark
TI  - Brand meaning
SN  - 9780805864557
AV  - HF 5415.1255 B373B
PY  - 2008///
CY  - New York, N.Y.
PB  - Routledge
KW  - Branding (Marketing)
KW  - Product management
N1  - Includes bibliographical references and indexes
ER  -