Miller, Jon  1971- <br/><br/>
The business of brands / 
by Jon Miller & David Muir 
 - Chichester :  Wiley,  2005 
 - 270 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470862599 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Branding (Marketing)<br/>Brand name products--Management<br/>Value added
<br/><br/><label>LC Class. No.: </label>HD 69 .B7  / M544B