TY  - BOOK
AU  - Miller,Jon
AU  - Muir,David
TI  - The business of brands
SN  - 9780470862599
AV  - HD 69 .B7 M544B
PY  - 2005///
CY  - Chichester
PB  - Wiley
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Management
KW  - Value added
N1  - Includes bibliographical references and index
ER  -