Morris, Evan <br/><br/>
From Altoids to Zima :  the surprising stories behind 125 brand names / 
Evan Morris 
 - New York, N.Y. :  Simon & Schuster,  c2004 
 - 199 p. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9780743257978 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products
<br/><br/><label>LC Class. No.: </label>HD 69 .B7  / M677F