TY  - BOOK
AU  - Morris,Evan
TI  - From Altoids to Zima: the surprising stories behind 125 brand names 
SN  - 9780743257978
AV  - HD 69 .B7 M677F
PY  - 2004///
CY  - New York, N.Y.
PB  - Simon & Schuster
KW  - Brand name products
N1  - Includes bibliographical references
ER  -