Knapp, Duane E. <br/><br/>
The brandpromise :  how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / 
Duane E. Knapp 
 - New York, N.Y. :  McGraw Hill,  c2008 
 - 264 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071494410 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Customer relations<br/>Customer services
<br/><br/><label>LC Class. No.: </label>HD 69 .B7  / K526B