TY  - BOOK
AU  - Knapp,Duane E.
TI  - The brandpromise: how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! 
SN  - 9780071494410
AV  - HD 69 .B7 K526B
PY  - 2008///
CY  - New York, N.Y.
PB  - McGraw Hill
KW  - Brand name products
KW  - Customer relations
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -