Chasser, Anne H. <br/><br/>
Brand rewired :  connecting intellectual property, branding, and creativity strategy / 
Anne H. Chasser, Jennifer C. Wolfe 
 - Hoboken, N.J. :  Wiley,  c2010 
 - 224 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470575420 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Branding (Marketing)<br/>Intellectual property<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HF 5415.15  / C427B