TY  - BOOK
AU  - Chasser,Anne H.
AU  - Wolfe,Jennifer C.
TI  - Brand rewired: connecting intellectual property, branding, and creativity strategy 
SN  - 9780470575420
AV  - HF 5415.15 C427B
PY  - 2010///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Product management
KW  - Branding (Marketing)
KW  - Intellectual property
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -