Gad, Thomas 4-D branding : cracking the corporate code of the network economy / Thomas Gad ; with a foreword by Richard Branson - London : Financial Times Prentice Hall, 2001 - 183 p. : ill. Includes bibliographical references ISBN: 9780273653684 Subjects--Topical Terms: TrademarksCorporate image--DesignBranding (Marketing)Industrial design coordination LC Class. No.: HD 69 .B7 / G32F