TY  - BOOK
AU  - Gad,Thomas
TI  - 4-D branding: cracking the corporate code of the network economy 
SN  - 9780273653684
AV  - HD 69 .B7 G32F
PY  - 2001///
CY  - London
PB  - Financial Times Prentice Hall
KW  - Trademarks
KW  - Corporate image
KW  - Design
KW  - Branding (Marketing)
KW  - Industrial design coordination
N1  - Includes bibliographical references
ER  -