Agnihotri, Raj

Effective sales force automation and customer relationship management : a focus on selection and implementation / Raj Agnihotri, Adam A. Rapp - New York, N.Y. : Business Expert Press, 2010 - 113 p. : ill. - Selling and sales force management collection / Michael Ahearne and Adam Rapp, editors .

Includes bibliographical references and index

9781606491270


Selling--Data processing
Customer relations--Technological innovations
Relationship marketing

HF 5438.35 / A464E