TY  - BOOK
AU  - Brands,Robert F.
AU  - Kleinman,Martin J.
TI  - Robert's rules of innovation: a 10-step program for corporate survival 
SN  - 9780470596999
AV  - HF 5415.153 B726R
PY  - 2010///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - New products
KW  - Technological innovations
KW  - Management
KW  - Diffusion of innovations
KW  - Organizational change
N1  - Includes bibliographical references and index
ER  -