TY - BOOK AU - Trauffler,Gaston AU - Tschirky,Hugo P. TI - Sustained innovation management: assimilating radical and incremental innovation management SN - 9780230001978 AV - HD 45 T728S PY - 2007/// CY - Basingstoke PB - Palgrave Macmillan KW - Technological innovations KW - Management KW - Diffusion of innovations N1 - Includes bibliographical references and index ER -