Vincent, Laurence <br/><br/>
Brand real :  how smart companies live their brand promise and inspire fierce customer loyalty / 
Laurence Vincent. 
 - New York, N.Y. :  AMACOM,  c2012. 
 - 257 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780814416761 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Customer loyalty
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / V562B