Schiffman, Leon G. Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. - 10th ed. Global ed. - Boston, Mass. : Pearson/Prentice Hall, c2010. - 592 p. : ill. Includes bibliographical references and indexes ISBN: 9780137006700 Subjects--Topical Terms: Consumer behaviorMotivation research (Marketing) LC Class. No.: HF5415.32 / S343C 2010