Davis, Scott M. <br/><br/>
Brand asset management :  driving profitable growth through your brands / 
Scott M. Davis ; foreword by David A. Aaker. 
 - San Francisco, Calif. :  Jossey-Bass,  c2002. 
 - 265 p. :  ill. 
 - Jossey-Bass business & management series .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0787963941 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Product management<br/>Brand name products--United States<br/>Product management--United States
<br/><br/><label>LC Class. No.: </label>HD69.B7  / D384B 2002