TY  - BOOK
AU  - Davis,Scott M.
TI  - Brand asset management: driving profitable growth through your brands 
T2  - Jossey-Bass business & management series
SN  - 0787963941
AV  - HD69.B7 D384B 2002
PY  - 2002///
CY  - San Francisco, Calif.
PB  - Jossey-Bass
KW  - Brand name products
KW  - Product management
KW  - United States
N1  - Includes index
ER  -