Stacks, Don W. <br/><br/>
A practitioner's guide to public relations research, measurement and evaluation / 
Don W. Stacks and David Michaelson. 
 - New York, N.Y. :  Business Expert Press,  2010. 
 - x, 229 p. :  ill. 
 - Public relations collection .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781606491010 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Research
<br/><br/><label>LC Class. No.: </label>HM1221  / S722P 2010