Pringle, Hamish <br/><br/>
Brand immortality :  how brands can live long and prosper / 
Hamish Pringle, Peter Field. 
 - London :  Kogan Page,  2008. 
 - 320 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780749449285 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HD69.B7  / P746B