TY  - BOOK
AU  - Pringle,Hamish
AU  - Field,Peter
TI  - Brand immortality: how brands can live long and prosper 
SN  - 9780749449285
AV  - HD69.B7 P746B
PY  - 2008///
CY  - London
PB  - Kogan Page
KW  - Brand name products
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -