The online advertising playbook :  proven strategies and tested tactics from the Advertising Research Foundation / 
Joseph Plummer ... [et al.]. 
 - Hoboken, N.J. :  Wiley,  c2007. 
 - 302 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470051054 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising
<br/><br/><label>LC Class. No.: </label>HF6146.I58  / O544 2007