TY  - BOOK
AU  - Plummer,Joseph
TI  - The online advertising playbook: proven strategies and tested tactics from the Advertising Research Foundation 
SN  - 9780470051054
AV  - HF6146.I58 O544 2007
PY  - 2007///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Internet advertising
N1  - Includes bibliographical references and index
ER  -