Forsyth, Patrick <br/><br/>
Marketing :  a guide to the fundamentals / 
Patrick Forsyth. 
 - London :  Profile,  c2009. 
 - 230 p. :  ill. 
 - Economist books .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781846681936 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing Planning <br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / F677M 2009