TY  - BOOK
AU  - Forsyth,Patrick
TI  - Marketing: a guide to the fundamentals 
T2  - Economist books
SN  - 9781846681936
AV  - HF5415 F677M 2009
PY  - 2009///
CY  - London
PB  - Profile
KW  - Marketing
KW  - Planning
KW  - Communication in marketing
N1  - Includes index
ER  -