Van Tassel, Joan M. Managing electronic media : making, marketing, and moving digital content / Joan Van Tassel, Lisa Poe-Howfield. - Amsterdam : Elsevier, 2010. - 417 p. : ill. Includes bibliographical reference and index ISBN: 9780240810201 Subjects--Topical Terms: Mass media--Management LC Class. No.: P96.M34 / V367M