TY  - BOOK
AU  - Van Tassel,Joan M.
AU  - Poe-Howfield,Lisa
TI  - Managing electronic media: making, marketing, and moving digital content 
SN  - 9780240810201
AV  - P96.M34 V367M
PY  - 2010///
CY  - Amsterdam
PB  - Elsevier
KW  - Mass media
KW  - Management
N1  - Includes bibliographical reference and index
ER  -