Berger, Arthur Asa,  1933- <br/><br/>
Media analysis techniques / 
Arthur Asa Berger. 
 - 4th ed. 
 - Los Angeles, Calif. :  SAGE,  c2012. 
 - 260 p. :  ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9781412987769 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Methodology<br/>Mass media criticism
<br/><br/><label>LC Class. No.: </label>P 91  / B473M 2012