TY  - BOOK
AU  - Arens, William F.
AU  - Weigold, Michael F.
AU  - Arens, Christian
TI  - Contemporary advertising and integrated marketing communications
SN  - 9780071220606
AV  - HF 5821 A736C 2011
PY  - 2011///
CY  - New York, N.Y.
PB  - McGraw-Hill Irwin
KW  - Advertising
N1  - Includes bibliographical references and indexes
ER  -