Jugenheimer, Donald W.
Advertising management /
Donald W. Jugenheimer and Larry D. Kelley.
- Armonk, N.Y. : M.E. Sharpe, c2009.
- 222 p. : ill.
Includes bibliographical references and index
9780765622600
Advertising--Management
Advertising
Advertising--Case studies
HF 5823 / J833A