TY  - BOOK
AU  - Jugenheimer, Donald W.
AU  - Kelley, Larry D.
TI  - Advertising management
SN  - 9780765622600
AV  - HF 5823 J833A
PY  - 2009///
CY  - Armonk, N.Y.
PB  - M.E. Sharpe
KW  - Advertising
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -