Kelley, Larry D.  1955- <br/><br/>
Advertising account planning :  planning and managing an IMC campaign / 
Larry D. Kelley and Donald W. Jugenheimer. 
 - 2nd ed. 
 - Armonk, N.Y. :  M.E. Sharpe,  c2011. 
 - 214 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780765625649 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising--Management<br/>Advertising campaigns
<br/><br/><label>LC Class. No.: </label>HF 5823  / K444A 2011