TY  - BOOK
AU  - Kelley, Larry D.
AU  - Jugenheimer, Donald W.
TI  - Advertising account planning: planning and managing an IMC campaign 
SN  - 9780765625649
AV  - HF 5823 K444A 2011
PY  - 2011///
CY  - Armonk, N.Y.
PB  - M.E. Sharpe
KW  - Advertising
KW  - Management
KW  - Advertising campaigns
N1  - Includes bibliographical references and index
ER  -