Chaudhuri, Arjun <br/><br/>
Emotion and reason in consumer behavior / 
Arjun Chaudhuri. 
 - Amsterdam :  Elsevier,  c2006. 
 - 165 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780750679763 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumer behavior--Psychological aspects
<br/><br/><label>LC Class. No.: </label>HF 5415.32  / C428E